ALMa
Branding + website | Client: Ana Luísa Martins
Alma, besides being Ana’s initials, means soul in Portuguese. It’s a thing I’ve always seen her put into every work she’s done. And it’s also something she shares with her father, who’s a bread maker. When she asked me to design the layout for her website, I tried to evoque a feeling of dedication and commitment. That’s why I placed photo’s of her dad’s work throughout the sections. To paraphrase Ana, she “witnessed all the hard work, sacrifice, love and soul […] he puts into [making bread] every day. From the best ingredients, the right wood, the correct way to knead the dough, the proper shovels, the exact oven temperature, up until the end product. As a Software Engineer [she strives] to apply the same commitment to every single project.”
