Clima Expert
Branding | Client: Paulo Duarte
Clima Expert is a brand new industrial air conditioner assembler firm, so a minimalist identity was warranted. A stylised logo was built using the letter C, from Clima (= Climate), and the letter X, from Expert’s tonic syllable, while trying to illustrate an air duct with a fan.
The goal was to make a professional, modern, contemporary logo, which reflected the brand’s CEO, Paulo Duarte, and also the brand itself.
The light green color represents the essence of the brand, which is air, but also its energy, safety, harmony and young spirit.
