Global Partner
Rebranding | Client: Global Partner
Global Partner is a Portuguese HR company, with more than 25 years of experience, that recruits and manages medium to top tier human resources.
The goal of this rebranding was to mature the visual identity and select a new color palette for the main brand and each individual solution it offers. The colours chosen had to have a reason and purpose.
A new logo was built using the brand's name as structure. A classic looking font family was chosen but one that had a balance between straight lines and roundness to contrast its rigidity and convey the brand's dynamism and energy while still being serious, trustworthy and knowledgeable. A company that is mature but with a youthful spirit.
The letter O is replaced by a perfect circle, the evolution of the previous logo, that represents wholeness, commitment, proximity, Global Partner's main pillars. It will be used as a graphic element throughout the whole project.
