Glória 1906
Creative direction + Graphic design + Photography + Illustration
Alongside: Ricardo Figueira + Raimundo Pousada
In 2021, Sporting Clube de Portugal was on the verge of winning the Portuguese football championship, a moment awaited for 19 years. Motivated by the club's spirit and the team's performance, we created a symbol that embodied the Effort, Dedication, and Devotion demonstrated throughout this remarkable season, while also celebrating the club in all its facets since the its foundation, in 1906.
The result was Glória 1906, an Alentejo wine (Tempranillo, Periquita, and Syrah), limited to 1906 bottles, which pays tribute to "all the audacious who believe and bravely fight eternally until they reach Glory [Glória]."
Each bottle came in an elegant box, with the profile of a lion highlighted in varnish, providing a unique tactile sensation, volume, and shine. The founding year, 1906, was stamped in gold on the front and engraved in low relief at the base of the box. To enhance exclusivity, each box was carefully and artistically hand-numbered. Inside, alongside the bottle, a tribute to the Champions was engraved.
The social media campaign featured Portuguese celebrities who proudly identify as Sportinguistas. The bottle number 1906 was signed by former club legends and would be auctioned for the benefit of Sporting's charity organization.
