Hello, we're LP—CD, a design team from Portugal, and we help organisations build their brands, create well-thought products — both physical and digital — understand their clients, and communicate their purpose.

H3 | Operation Manuals

H3 is a Portuguese fast food burger chain. These manuals were used both to indoctrinate new employees, and to showcase to potential partners what were the core values and mechanics behind the company. These 3 hardcover books were presented in a rigid box with UV coating. Rings were used so that any page that needed an update could be replaced. This turned out to be a difficult task because, even though they looked great, each ring had to be opened individually. A mix of photography, graphic and editorial design, typography and illustration were used to build these manuals. They took a long time to make but turned out beautiful.

H3 | Operation manuals

Editorial design + Graphic design + Illustration
Creative Direction: Albano Homem de Melo + André Moura Guedes
Branding: Ricardo Mealha

H3 is a Portuguese fast food burger chain and these are the manuals used both to indoctrinate new employees, and to showcase the core values and mechanics behind the whole company.

The books are hardcover and are presented in a rigid box with UV coating. Rings were used so that any page that needed an update could be replaced, which turned out to be a difficult task because, even though they looked great, each ring had to be opened individually.
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