Hello, we're LP—CD, a design team from Portugal, and we help organisations build their brands, create well-thought products — both physical and digital — understand their clients, and communicate their purpose.

Project Hope

Project Hope originated with the unfortunate arrival of COVID-19 and the need to lift everyone's spirit, while transmitting a message of positivity through art.

Project Hope
Branding | Client: Ricardo Cristóvão
Project Hope originated with the unfortunate arrival of COVID-19 and the need to lift everyone's spirit, while transmitting a message of positivity through art.

The letter H was elongated to hold and shelter the word PROJECT because hope is, above all, this undertaking's endeavour. On its right lies the tip of an arrow that, supported by the whole structure, points towards a better future.

The main color is called Honeysuckle, hummingbird's flower, which has a symbolic meaning of happiness and devotion. The secondary color is called Baby’s Breath, which stands for new beginnings.
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